If Zappos isn’t on your radar as a company with a great marketing strategy, that needs to change immediately. The way this company conducts business is approachable and incredibly charming, which isn’t always the case when it comes to online retailers. What sets them apart is the way they’re constantly testing new strategies, always with the customer’s best interests in mind. This type of customer marketing sets the bar high for other retailers.
Email marketing is one of the most effective ways to reach and engage your customer base. But, it is not as simple as composing content, slapping on a graphic and shipping it out to your contact list. No, effective email marketing requires many things, one of the most important being understanding who your audience is and who is receiving your emails.