Amy Barnes is the owner of Life Options, a relationship and individual life coaching and counseling office located in Indianapolis. She asked us to design the logo for her primarily female practice,which conveyed both a sense of calm and strength.
We selected purple, a strong feminine color to convey the feel of confidence Amy helps her patients find. We chose a calm, fresh shade of green to represent peace and calm. Since Amy is inspired by eastern meditation we used a font that resembled bamboo, resulting in a professional and beautiful logo for her business.