about the project

Elevation Ally is a career consulting agency. Founder, Arlena Jackson came to us to develop an identity that was both strong and feminine.

She wanted an icon that would convey a sense of upward motion that could be used separately on social media.

Look closely and you will see both the “a” and the “e” in the icon. The shades of blue we convey both serenity and confidence.

Beyond social media, the avatar is flexible enough to be used as part of a repeating pattern.

This pattern is an ideal background texture for the business card and powerpoint templates.

original logo concepts

final logo concepts

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Whether you need a new website or some help with your social media we are ready to start the conversation.