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Some products don’t have strong photography. That was the case with AdvantageDirect 365.  Sure we could have opted for cheesy stock photos of mailers and flyers as we worked on this web design project.  That would have been fine. Their site would have looked like every one of their competitors.

Since the owners didn’t want to look like a “me too” we took a different design approach. Using their brand colors as a starting point, we created an icon to use across the site. The little pops of color draw the eye and help create a sense of order and consistency, giving visitors visual clues which enhance the browsing experience.

The site was built on the WordPress platform using the Divi theme.  For other examples of sites built using this robust tool check out our portfolio