Introducing Digital Toolbox:
our new marketing community
Marketing Moves Fast
Twenty years ago, small business marketing was easy. You could create an inexpensive direct mail postcard, put a small listing in the Yellow Pages, or simply pick up the phone and cold call potential customers. But the internet has changed all that, for better and worse.
On the good side, the internet has leveled the playing field, allowing clever small business owners to look bigger than they are. Social communities break down walls and put innovative entrepreneurs directly in touch with prospective clients. Smart content management strategies put the most relevant information, regardless of the source, in front of potential clients. Targeted emails deliver the right message at the right time and real-time data to fuel strategy is available to anyone.
On the down side, things change all the time. New tools are introduced daily and social platforms rise and fall before you can even establish your profile. Internet giants change their algorithms and what worked a week ago, doesn’t work anymore.
New content (blogs, videos, podcasts, and images) is being created at a staggering rate. Inboxes are crammed with a mixture of good information and spam so it is easy for your message to simply get buried. Getting heard above the noise is harder than ever.
“We’ve created so much content it is hard to find what you’re looking for or even know where to begin.”
It is Hard to Stay One Step Ahead
This is especially true if you are trying to juggle keeping up with marketing trends and managing your business. Lucky for you, that’s our job. We have spent 18 years studying the market, documenting the trends, testing the tools, and boiling down all this information into a format that is easy for business owners to understand and apply.
If you have been a fan of Roundpeg for a while, you know we have thousands of blog posts and quite a few checklists, reports, white papers, and workbooks. You’ve probably listened to several episodes of More than a Few Words, watched a webinar, or maybe joined us for one of our lively Facebook Live videos.
The problem is that we have created so much content it is hard to find what you are looking for or even know where to begin.
Introducing Digital Toolbox
More than just a library, Digital Toolbox is an online marketing community for business owners filled with tools, tips, training programs, and real-time discussions with other business owners just like you.
We have organized all the resources into six key areas that comprise a successful digital marketing strategy.
Strategy
Every project starts with a blueprint. Start with an audit and end with a rock-solid marketing strategy.
Social Media
Create social media content your community wants to engage with and reach new audiences with social ads.
Web Design
Your website is the hub of all your digital marketing. Give it the attention it deserves.
Content and Inbound
Help new customers find you by answering their most common questions.
Email Marketing
Learn how to convert prospects into customers, drive repeat business, and cultivate referrals from your clients.
Metrics/SEO
Turn numbers into actions and how to get more visibility by making search engines love your website.
Learn on your own schedule
Dive into one topic in detail or sample information across a range of topics. Watch a tech tip video, check out the answers to community-generated questions, or ask one of your own. There’s also a lively Facebook group where you can connect with other members of our community to share best practices or simply connect with other business owners just like you.
If you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be able to ask the right questions before hiring a professional this community is for you.
