More than a Few Words – Episode: 405
Use Your Customer Postcode
Aug. 28, 2019
In America they are called zip codes in Australia they call them post codes. Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.
About Ross Keating
Ross has appeared on webinars and podcasts in Australia and internationally, showing business owners and executives how to grow more Delighted repeat customers and harvest more sales.
During his 20+ year corporate career Ross became a specialist in implementing Customer Relationship and Customer Retention strategies and systems. He managed sales teams and distribution channels. Ross worked with large businesses in tourism, and in financial service sectors before establishing his independent consultancy practice in 2005.
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