From Drab to Fab: 6 Signs Your Site Needs a Redesign

by | Jun 4, 2019 | Blog, Marketing, Strategy

When was the last time you thought about redesigning your website? A website redesign is one of the most effective ways to give your entire business a functional and aesthetically pleasing user experience and a lasting tune-up. But how do you know when it’s time for a redesign? Here are 6 signs your needs a redesign.

Your Site Is Not Responsive or Mobile-Friendly

A responsive website has a flexible layout that adjusts depending on the screen size. When you redesign your site correctly it will look great and read well on desktop, tablets, and mobile phones. Website responsiveness is also a great way to choose more specific content to share with your customers that visit your site. Make sure that those using a mobile device are only seeing the most important information. As an increasing number of people access information from their mobile devices, it is imperative that visitors have an easy and positive experience with your mobile site.

Your Site is More Than 4-5 Years Old

Website redesigns are common in growing businesses, but many companies do not know when to redesign or do not think it is necessary. A good rule of thumb is to update your site every few years.  While it’s important that your website has proper functionality, it also needs to look modern and fresh.

Your Competitors Have Newer Sites & Modern Designs

If your competitors have newer websites that look way better than yours, you are already at a disadvantage. It is time for you to redesign your site! If your website is lagging behind competitors, consider an update to propel you to the front of the pack. Without fresh content, your website will struggle to attract and retain visitors. Some of the most functional sites can be a dreadful experience because of the lack of personality and creativity.

It is Difficult to Navigate with Poor User Experience

Good design is about more than just the visuals of your website, it is the user experience. It considers the users’ needs and their experience while navigating and using your site. Navigation can affect every aspect of your website’s performance. When visiting your website for the first time, users should be able to easily find specific content. If your site is difficult and confusing to navigate, your visitors won’t stay very long or want to engage with your business any further. A successful website is all about pleasing your users. If your site is difficult to navigate and doesn’t offer engaging, valuable content, your users are more likely to leave.

Your Site Doesn’t Represent Your Brand

If your company has had a branding overhaul but your website’s still using outdated branding,  you should spend some time and money on retaining brand integrity across all platforms including your website, packaging and anywhere else customers see your company. From the logo and header to the font and formatting, every element on your website must reflect your business brand. Giving your website a complete makeover with a new brand-focused design is time-consuming, but it’s essential to creating a unique identity for your business.

Slow Loading Pages

The longer the loading time, the greater the chance that your visitor is going to head back to the search results and try the next option. Since your site likely appeared in their search results because you offer something they were looking for, this means your visitors went to a competitor.

Final Thoughts

There are many things you can do to enhance your website such as blogging, podcasting, and other cool features. If you do not have the proper foundation that is going to withstand the test of time, then it is a waste of time adding new features to an outdated, difficult to navigate website. It is critical that your site’s user experience is at the top of your list because it will ensure a pleasant company to client reaction, which will lead to future business and traffic. Get in touch today if your small company could use a redesign don’t forget to explore our great resources that can help your company build a stronger foundation.

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