Email Glossary

Basic Buzzwords So You Can Talk Like a Marketing Pro

Remember when Email was simple.

You had someone’s email address and you sent them an email?  Today email marketing is a sophisticated marketing strategy offering affordable and measurable marketing resources to small business owners.

The challenge: Our inboxes are filled with so many messages, that your email really needs to stand out. So how do you do that? Take advantage of the information available every time you send a campaign.  From opens and clicks to bounces and opt-outs there’s lots of data and lots of buzzwords.

If you keep this cheat sheet handy as you review your email reports you’ll be able to speak the language, interpret the data and even plan a few shifts in your strategy.

What’s Inside

  • Email Basics
  • Deliverability Terms
  • Effectiveness Terms