More than a Few WordsA marketing conversation for business owners.
#349 Customer Care
“Without a handoff process, someone will drop the baton”
In a way, customer care is like a relay race with multiple team members from sales and execution each interacting with a client along the way. After the sale, the real work begins. Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams.
Amy Woodall, of Sandler Trustpoint, explains that without a well-defined onboarding process there are more chances to disappoint a customer as expectations are not clearly communicated. And more chances for blame and finger pointing when things go wrong. Learn how to avoid these issues with a good customer care program.
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