who is your customer?
Everyone has an ideal customer
They are that individual or group of individuals who are most likely to buy a product or service. The more you know about your ideal customer, the easier it is to speak their language. When you do that, they are more likely to respond positively to you, your product, and your company.
define your customer
what does a customer persona include?
The who
Define your “who” looking at background demographics and personal identifiers
The what
Outline “what” these customers want. The challenges they face and how you can help them
The why
Discover the “why” by getting inside their heads, using their words and objections to craft your message
The how
Map out your “how” with a position statement, marketing message and elevator pitch.
