who is your customer?

Everyone has an ideal customer

They are that individual or group of individuals who are most likely to buy a product or service. The more you know about your ideal customer, the easier it is to speak their language. When you do that, they are more likely to respond positively to you, your product, and your company.

define your customer

ourwork squareframe 1146

what does a customer persona include?

The who

Define your “who” looking at background demographics and personal identifiers

The what

Outline “what” these customers want.  The challenges they face and how you can help them

The why

Discover the “why” by getting inside their heads, using their words and objections to craft your message

The how

Map out your “how” with a position statement, marketing message and elevator pitch.

Ideal Customer Downloadable Resource from Roundpeg

last chance to have marketing resources delivered to your desktop!

Sign up for Digital Toolbox, our online marketing community for business owners filled with tools, tips, training programs, and real-time discussions.

You have Successfully Subscribed!