Who is Your Customer?

Defining an ideal customer allows you to focus your product designs and marketing messages.

 

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What does a Customer Persona Include?

There are four main sections to a Persona: The Who, The What, The Why, and The How. Using data from surveys and your interactions with real customers, divide your market into segments and build a persona for each segment. It may take a while to answer all the questions.

Don’t rush the process, it is important to get it right because you will use this profile throughout your marketing.

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THE WHO

Define your “who” looking at background demographics and personal identifiers  

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THE WHAT

Outline “what” these customers want.  The challenges they face and how you can help them

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THE WHY

Discover the “why” by getting inside their heads, using their words and objections to craft your message

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THE HOW

Map out your “how” with a position statement, marketing message and elevator pitch.  

ARE YOU READY TO GET STARTED?