Marketing Strategy Kit

Inside:

Digital Strategy Plan
S.W.O.T. Matrix Worksheet
Positioning Statement Guide
Simple Strategic Plan

This kit is part of our Monday Morning Resources collection.

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What’s in this kit:

Positioning Statement Workbook – The first piece of our marketing strategy kit defines why people should buy from you. You will sell more when you talk about why you are uniquely qualified to solve a problem. A position statement defines your company in terms which are relevant to prospective customers.

S.W.O.T. Matrix Worksheet – Our S.W.O.T. matrix worksheet will prepare you for whatever comes your way.

Simple Strategic Plan – Success tomorrow starts with a plan today! Creating a strategic plan doesn’t have to be long and complex.

Digital Strategy Plan – While the digital age has given us many new tools, the process is the same. In this workbook, you’ll discover how to enhance your marketing with new digital tools.

More Resources For You

     Podcast

Goals Make a Plan Real – It is not enough to have a broad plan for your business. You need to have specific, measurable goals which you can translate into action.

     Blog Posts:

The SWOT Analysis – Almost a Crystal Ball – S.W.O.T. is an abbreviation which stands for Strengths, Weaknesses, Opportunities and Threats. This blog gives you a structured way to look inside your business to evaluate what you do well and what you don’t. It also forces you to look outside your business at what changes are on the horizon which may have an impact. READ MORE

Small Business SWOT Analysis – Using your strengths awareness of your weaknesses, create a plan to clarify which opportunities you will purse, which challenges you will address and how. READ MORE

Video: Small Business Lessons From Cinderella

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