More than a Few Words

A marketing conversation for business owners.

Page Jones

 @PageJones31

#340 IHOP -IHOB

“What were they thinking?”

In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong?

Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon. Before they do, we thought it was worth talking about.

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