Business owners lose sleep at night worrying about Search Engine Optimization (SEO) and where their website ranks in Google search.
It is totally understandable: if no one is finding you, they can’t buy from you. A new website is a perfect opportunity to reexamine your SEO situation, your current site content, and research new keywords to exploit. But what if you aren’t in a position to completely overhaul your website? Are your dreams of better SEO dashed?
Of course not. You don’t need to completely trash your site to improve SEO. In fact, there are some small, manageable actions you can take that should immediately improve SEO for your website.
Create Relevant Backlinks and Crosslinks
Adding backlinks to your site to improve SEO was one of Lorraine’s ABC’s of SEO, and for good reason. Links back to your site from other reliable sites helps build credibility for your own site, which is a good signal for Google. You may think the more links the better, but this is definitely a case of quality over quantity. Social shares on your different social media platforms are of course helpful, but getting creative works too. Working with guest bloggers can get your links on their site. Another good option is getting your site posted and featured on industry referral sites.
Links from other sources are wonderful, but crosslinking within your own site is very helpful too. Providing links and additional opportunities for visitors to jump from page to page helps keep them on your site longer during a session. The longer someone is on your site the better the chance of a conversion, for sure. However, it helps you on the SEO side too. Longer sessions tell Google that there is quality content keeping visitors engaged and on your site and also limits bounces, which impacts your SEO negatively.
Add Descriptions and Tags to Images
Yep, Google looks at your pictures too. The titles and descriptions of the images on your site impact your SEO and optimizing them is a quick, easy, and effective way to give you a boost. Whether it is an original image or a stock image, give the image an appropriate name and add an alternate description that uses relevant keywords.
Not only does this content count towards your overall keywords but it will also help these images get favorable placement on Google image searches. An original image that is still called something like “IMG_000” or a stock image that are untouched and still has “Getty” or “iStock” in the name is likely to not have optimized descriptions or a name that will help you win the search battle.
Surely you saw this coming, right? I mean, I’m a blogger… duh. But seriously, if you are serious about improving your site’s SEO, starting a consistent blogging program is the most effective way to do so. Blogging provides your website with a consistent way to regularly expand the size of your site, generate new content that utilizes and implements important and new keywords as well as creating opportunities for crosslinks, backlinks, and material for social media and email marketing – other important areas of digital marketing you would be remiss to overlook.
You don’t need to be a great writer or have a degree in English to blog. All you need is a knowledge of your industry (you’ve got that), the desire to improve your site, and a little time. Often times, it is the third item that is the biggest issue for business owners. But, that is where someone like Roundpeg comes in handy, right?
To get started, grab a copy of our SEO Checklist today