Personal Branding


S.W.O.T. Matrix Worksheet
Positioning Statement Guide

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What’s in this kit:

Position Statement Workbook – You will sell more when you talk about why you are uniquely qualified to solve a problem. A position statement defines your company in terms which are relevant to prospective customers. This workbook includes A step by step process you can use to create an effective positioning statement unique to your company.

S.W.O.T. Matrix Worksheet – Most business owners dream of a way to predict the future.  While we can’t give you a crystal ball, our S.W.O.T matrix worksheet will prepare you for whatever comes your way.

More Resources For You


Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case.  So how did Erik make that transition, and build his personal brand?

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     Blog Posts:

Why CEOs Need a Strong Personal Brand  – This article by Rodika Tollefson of Tollefson Creative Solutions details the importance of having an internal brand and how to develop yours.  READ MORE

How Authentic is your Brand? – At Roundpeg, we are real, genuine people who offer honest explanations and no bull-shit answers to our clients. Can your business say the same? READ MORE 

Build a Brand Through People – Real branding is so much more than a logo on your business card and letterhead. A true company brand encompasses what you want people to think and feel about your brand. READ MORE 

Video: How I Stopped Being a Brand and Became a Person

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