“Sometimes You Need to Shout a Little”

While some people come to your website to browse, the vast majority come for a purpose. They are often looking for a specific piece of information or resource.

Custom landing pages help visitors find exactly what they are looking for. In today’s conversation, Lorraine shares some simple rules to follow as you build your landing page.

• Eliminate distractions like sidebars and navigation.
• Keep the content focused on one topic.
• Make the topic of the page very clear.
• Don’t be afraid to be direct in your request and use all caps for the buttons. It is ok to shout a little.