More than a Few Words

A marketing conversation for business owners.

Allison Carter

The Indy Star @allisonlcarter

#332 Clickbait isn't all bad.

No matter how interesting your content is, if you miss the mark with your headline, no one will read it.

In today’s conversation, Allison Carter, the Assistant Digital Director at IndyStar talks about the art of a headline. She shares why writing clickbait isn’t bad if you deliver on the promise, and why it is ok to be negative sometimes.

This special episode of MTFW is part of a series of interviews with the speakers from the Digital Toolbox Conference. 

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