Video marketing is no longer optional. From simple Facebook live videos to short animated slideshows businesses owners need to have a video marketing plan.

If you’re thinking about using video in your marketing strategy, start by looking at what other people are doing. What trends stand out, and which ones could you do without?

That’s what we did, at Roundpeg.  The process led us to Facebook live, short 15-second promo videos and even some snippets of our podcasts, brought to life with video animation.

Tune in as Roundpeg’s Lorraine Ball and Melanie Gaston chat about what we learned along the way.