More than a Few WordsA marketing conversation for business owners.
#324 Measuring Marketing & PR
When you are measuring marketing and PR results they’re basically the same thing, right? Well, kinda. But not really. As Roundpeg’s Page Jones explains, PR is focused much more on the top of the sales funnel, while marketing activities are more closely aligned with the direct action at the bottom of the sales funnel.
Having spent time in both traditional PR and digital marketing roles, Page has a unique perspective on the similarities and differences.
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