The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn’t.

As Fresh Figs Founder,  Jennifer Riley Simone explains, great blog posts are about the questions your customers have. Your next great blog post is right there in the conversation you just had with a prospective client. Make a list of the most frequently asked questions and you are well on your way to blog content that your customers will care about.

Beyond their questions, think about their pain points and their concerns. Share success stories and examples of projects you have done for others.