web analytics kit
Inside:
Google Analytics Glossary
Website Workout Plan
what’s in this web analytics kit:
Google Analytics Glossary – Marketing is filled with so many buzzwords it sometimes seems like an entirely different language. If you keep this cheat sheet handy as you review your Google analytic reports you’ll be able to speak the language, interpret the data and even plan a few shifts in your strategy.
Website Workout Plan – If your current website is more than two years old there is a good chance you are disappointing visitors and missing out on sales opportunities. You can change that by objectively assessing your website.
bonus resources:
podcast
#20 - Measure What You Do
blog post
Web Traffic Analysis Cheat Sheet
It is easy to get bogged down in the overwhelming amount of data you can access about your website. Let’s dive into the most important stats you should know and what they represent.
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