Web Analytics Kit


Google Analytics Glossary
Website Workout Plan

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This kit is part of our Monday Morning Resources collection.

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What’s in this kit:

Google Analytics Glossary – Marketing is filled with so many buzzwords it sometimes seems like an entirely different language. If you keep this cheat sheet handy as you review your Google analytic reports you’ll be able to speak the language, interpret the data and even plan a few shifts in your strategy.

Website Workout Plan – If your current website is more than two years old there is a good chance you are disappointing
visitors and missing out on sales opportunities. You can change that by objectively assessing your website.

More Resources For You


If you are using social media to drive traffic to your website. be sure you measure the results of your efforts. From 2010, this podcast is still relevant today.

     Blog Posts:

Web Traffic Analysis Cheat Sheet – It is easy to get bogged down in the overwhelming amount of data you can access about your website. Let’s dive into the most important stats you should know and what they represent. READ MORE

Don’t Measure Web Performance – If you aren’t going to do anything with the numbers, don’t bother taking the time to measure web performance. As a number geek, it is hard for me to even write that sentence, but I mean it. READ MORE


Video: Measure Your Website

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