When does 1 + 1 = More than 2?  When you are adding the power of multiple marketing channels together..

Each piece of your marketing delivers results. But when you integrate your activities so social media drives traffic to your website which converts visitors to email subscribers, who then receive very targeted email messages the results are significantly better.

David Fischer of Solutions for Growth share his ideas on how to bring the pieces together.

• Treat your website like your number one marketing tool.  It is the starting point for all other activities.
• Make your website a customer acquisition tool with custom landing pages for each ad words or social media campaign.
• Segment, segment and segment your list to deliver very targeted messaging to a small group of highly engaged prospects.
• Jump into the real world using data from your online campaigns to call and connect with people who are ready to buy.