In the digital age in which we live, it is important to be able to set your business apart. Of course you want your product to stand out from all the rest, how can you possibly do that? There are so many potential ways, but one of the most popular ones with millennials is creating a feeling of purpose. Those good feelings are not exclusive to millennials. Customers of all ages will be impressed by community marketing activities. Don’t you want to share the love?
Whether you are trying to set your product apart or you are trying to keep employees happy and engaged, considering a greater purpose than one that is exclusively self-serving is a good tactic to try.
Community Marketing In the Workplace
Now more than ever, there is a push to create a feeling of belonging and satisfaction in the workplace. Creating a great company culture is an amazing selling point to potential employees, and it creates an employee that wants to stick around for longer. Why should you take time out of your day to help someone or something else? Time is money, after all. Corporate social responsibility is a growing area, and there are always causes that are looking for volunteers, products, or money. Employees want to feel like they are doing good inside and outside of work.
Further, there are large businesses out there trying to share the love as well. To celebrate the many box office records Disney’s recently released Black Panther is breaking, Disney just gave $1 million to the Boys & Girls Clubs of America. While that is only a small fraction of the company’s profits from this film alone, it still makes for a great deed and a great headline.
Community Marketing In Your Product
Buy one, give one. That’s a sentiment that is echoed across many businesses or products. From shoes (TOMS) and socks (Bombas) to glasses (Warby Parker) and toothbrushes (Smile Squared), chances are, you can find what you’re looking for, pay a little extra, and feel those good vibes that come from doing a good deed.
Overall, your product or service is obviously important. To give you that extra push, to edge out your competition, consider broadening your scope a little further. What you need may be further outside the walls of your company than you may even think.
Community Marketing Beyond Your Company
If you’re looking for an opportunity to get involved in your community, I can guarantee a quick Google search could set you in the right direction. From food pantries to animal shelters, there is room for just about everyone to help. In our community, there are organizations like IndyHub or Indy DO Day to help get you involved.