More than a Few WordsA marketing conversation for business owners.
Episode # 292 - Overhead at the 'Peg
What’s happening at the Little White House
Ever wonder what goes on inside the little white house the Roundpeg crew calls home? Just search twitter for our company hashtag #OHatThePeg. What you will find are snippets of conversations and inside jokes.
We do it to give potential employees and prospective customers a little insight into the creativity and perspective of the company. And for those of us inside The ‘Peg a way of capturing some of the humor, fun and occasional venting that is all part of our daily routine.
While this works well for us as a creative agency, lots of companies can use this same strategy to show off a bit of your organization’s personality. This week, Lydia and Lorraine shared some of their favorite tweets along with tips on how you can develop your own company hashtag
- Keep the tweets light and fun with absolutely no promotion of products or services.
- Keep them short and pithy. Yes, there are now 280 characters available, but readers are more likely to skip over long blocks of text.
- The comment needs to stand alone without context or explanation.
- Everyone can contribute. It doesn’t always have to come from the company account
When you launch your hashtag be sure to direct it to @roundpeg so we can see what you are up to.
And if you are looking for more social media tips check out our Social Media Starter Kit.