More than a Few WordsA marketing conversation for business owners.
Episode # 289 - Branding Yourself
Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case. He was new in town, with few contacts in the city.
So how did Erik make that transition, building his personal brand? That is the subject Branding Yourself, (3rd Edition) by Erik Deckers and Kyle Lacy.
I had a chance to sit down recently with my good friend Erik to talk about the book, what’s new and the relevant lessons for anyone looking to build a personal brand.
From social media profiles to face to face networking tips, Erik firmly believes you need to brand yourself as someone who is willing to share what they know, learn from others and add value to every interaction.
The third edition of Branding Yourself is now available from Amazon and in a bookstore near you.
Whether you read it cover to cover, or simply refer to the sections which are most relevant to where you are in your career today, you will find value in this practical and approachable resource.
It is filled with easy to follow tips and real-life examples of how professionals in a range of industries have developed their personal brands. So grab a copy and be inspired to develop your personal brand.
Looking for more help putting Erik’s suggestions to work? Check out our Social Networking Guide