What’s in this kit

White papers:

Customer Acquisition Budget – How much does your average customer spend with you in a year? Even if the average spend varies widely, you can still and an average or a median price point.

Email Metrics – You have worked hard to build your mailing list, create an interesting email campaign and as you hit the “send” button you exhale deeply with a sigh of relief. “That’s done,” you think, but it isn’t. 

Marketing Metrics Planning Worksheet – Would you hire an employee, pay them a salary and never check their work, never set goals or measure performance? Of course not! 

Video:

Finding the Balance – Marketing is all about balance; spending enough money to get noticed, without breaking the bank. And the guidelines are different for every company, even if they are in the same industry.

From the Blog:

Is Inbound Marketing a Good Investment for Your Business? – Inbound marketing is expensive. There’s research on keywords and voice, blog posts to write, downloads to create and status updates on Facebook, Google+ and maybe Twitter or Pinterest. There is also lead tracking, follow-up email campaigns and a hand-off to your sales team.

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See you next week.

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