What's new in 2018?
Small Business Internet Marketing Report
2018 Study Results
Every year, since 2010 we have surveyed small business owners and marketers about their content and social media strategies. This year our study included responses from 249 businesses. The results are in for 2018 and there are lots of interesting changes and trends emerging this year.
How do your internet marketing strategies compare?
We asked questions about how much time they were spending on social media, what they wanted to accomplish, where they were advertising, how often they created new blog posts and newsletters and how they measured the results of their efforts.
Use Informative charts and in-depth data analysis to compare what you are doing to other companies like yours.
Here’s a Preview of What’s Changed:
- Shift to use as a broadcast tool – Once considered a place to make connections and gather information, firms are relying more on digital marketing for outbound broadcasting and advertising.
- Decline in overall usage – Business owners are relying less on social media and content marketing for business operations such as research, customer service, or distribution of surveys and product promotion.
- Decline in ROI measures – While business owners say they are measuring ROI, when we dive into the data they are actually measuring less.
- Rise of the consultant – More businesses are turning to guest bloggers and external firms to help create content, but they are not giving up the reigns entirely.
Get the Whole Picture
Curious about what else we learned? Simply complete the form below and you will be able to download the report right away.