Video: Measuring your Marketing
What’s in this kit
Goals Make The Plan Real
It is not enough to have a broad plan for your business. You need to have specific, measurable goals which you can translate into action. Here’s how to start creating those goals.
Email Analytic Guide – When you finish your email newsletter and hit send your work has just begun. Now comes the hard work of reviewing the data and using the information to refine and improve your email program so next time the results are even better. So what should you be looking at and, more importantly, what actions should you be taking?
Marketing Metrics Planning Guide – For every marketing investment you should have a specific objective or goal and a metric. Whether you are spending 1,000 or 10,000 marketing metrics will help you figure out if the money is being well spent. Use this worksheet to outline your objectives and your measurement strategy
Measuring your Marketing– in this session we provide an overview of the metrics you need to review to gauge the effectiveness of your online marketing.
See you next week.
Already on our list? Simply watch your email for the next installment of the Monday Morning Resource Kit. If you are new to the ‘Peg and want to be sure to receive an update every week, sign up now.