What’s in this kit

Podcast

With SEO there are lots of different rules and subtle adjustments you can make to your strategy to improve your search position. The challenge is balancing the time to keep up with SEO with all the other things you need to do as a business owner. In this podcast we focus on some of the simple things you can do as part of your regular marketing activities.

White papers:

In The Neighborhood (A Guide to Local Search) –  Tips to win local search. It is great if people in far off places know about your business, but for many of us, the majority of our customers come from a 25-mile radius.  With a local business, you need to focus on local search.

SEO Checklist  – There are so many things to keep in mind as you try to improve the SEO of your website, but where do you begin?  With this simple checklist.

Video:

All Things Marketing – Search Engines – As  you think about driving traffic to your website, you need to plan for two audiences – people and search engines.  In this short excerpt from the All Things Marketing Conference we discuss what each of these audiences value.

Transform Visitors into Prospects

Get ready to take the next step.  After you master SEO we’ll show you how to use well-designed landing pages and email drip campaigns to convert your random web visitors into interested prospective customers. 

Sign up for our self-paced Email Marketing Boot Camp.  Every morning for one week you will receive a link to a video, workbook and short assignment to apply what you have learned.