Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
Email Metrics:How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
Event Metrics: How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
Social Media Metrics: How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
Web Metrics: Traffic sources and how to improve each segment.
There is no charge to attend, but reservations are requested.
November 9 4:00- 5:00 PM