In a sea of companies which offer similar services, if you want to win the sale, your answer needs to be confident and compelling. One of the best ways to prepare to answer that questions is to create a brand position statement which clearly defines how you stand out.
Many companies get confused and think this is a tagline. It isn’t. A brand position statement is just a clear definition of who your customers are and how you solve their problem better or differently than any other company in your industry.
This episode of More than a Few Words is from a conversation with Allison Carter about marketing position statements