People love people. Well, I take that back, maybe some people aren’t the biggest fans of people. But for the most part people are really interested in the individuals who make up your company. That’s why a ‘Meet the Team’ page is something you should definitely consider whether you are starting from scratch or redesigning your current website. Here’s why:
People Appreciate a Familiar Face
“Sometimes you want to go where everybody knows your name, and they’re always glad you came . . . ” The Cheers theme song totally applies here (or was I just looking for a way to sneak it into the blog post all along?). Let’s be honest, nine times out of 10 you’re going to feel a lot more comfortable walking into a business when you can put a face to a name.
Our ‘Meet Your Team’ page is one of the most visited pages on our website. Why? Because people want to see the individuals who make up Roundpeg before working with us. They want to know who is in charge of what when it comes to their marketing. Visitors learn about the areas in which each of us specializes, where we went to school and most importantly our answers to the age old question, “If you got in a fight with a bear, who would win?” They even get to meet the cats!
Your business can benefit from this too. Meet the team pages are great if you are in the service industry. Do you own a heating and air conditioning or plumbing company? How about a carpet cleaning business? If you are sending out employees to your customers’ homes, a meet the team page makes consumers feel more at ease as they open the door to a familiar face instead of a stranger.
In every business this page can help customers and prospects reach the right person when they have a question. People rarely call our office asking for our web designer or our graphic designer. Instead, they ask for Peter or Jenna directly.
Make it Personal
Along with photos and names consider adding a bio for each employee. The bios don’t have to be long and they don’t have to be serious, unless that’s what you want to do. Sharing a fun fact about each employee such as how they like to spend their time outside of work helps visitors get to know your team on a more personal level, which is a great jumping off point for building a long-term relationship.
In many businesses it makes sense to provide links to social media accounts for team members. While LinkedIn profiles are a safe bet, make sure you talk to your team about their other profiles before you share the links. At Roundpeg, our Twitter accounts are part of our bios, but our Facebook accounts are not.
Why Should Someone Hire You?
This page is also a great place to show off the accomplishments of your team and why they’re better than everyone else. If the question is why should I hire you, then the answer is simply check out the the great people who make up your brand.
Learn about other valuable pages your website needs here.