It doesn’t matter if you are running a relatively new business or an established company, once a year you should check your marketing foundation and business plan.

The Plan: It doesn’t have to be a huge document, but you should know how much you can afford to spend, when the best time will be to spend and what type of ROI you can expect.

Your Customers: Do you know the lifetime value of your customer? What about the difference between an acceptable and an ideal client.

Content Program: What type of information will you need to create over the next year? Blog posts, video and social media shares all work together to drive potential clients to your door.

Sales Process: So you have a prospect, now what? How will you convert someone who is just kicking the tires into a customer?

Think you have all the pieces in place? Take our marketing quiz to be sure.

More than a Few Words is a marketing podcast for small business owners