A few weeks ago, Lorraine spoke at the Social Media Dames Conference.  The theme of the event was failure and each speaker was asked to share a short story of a social media program which didn’t go well.

Lorraine shared a few thoughts on Roundpeg’s free kitten promotion. Her presentation is embedded below.

Highlights:

• Don’t be afraid to try something no one else is doing
• Don’t forget your branding
• Don’t confuse activity with productivity just because something gets likes on Facebook, doesn’t mean it will actually increase your sales.

For more on this topic, check out : Free Kittens and Other Social Media Lessons.
More than a Few Words is a marketing podcast for small business owners