Video can help you reach customers and prospects in new and exciting ways. It will help your SEO and best of all, it doesn’t have to be expensive. All it takes is a video recording device (or even a smartphone) and a bit of your time.

In this episode, Lorraine and Jarred discuss the benefits of adding video to your small business content strategy. They explain how you can turn lots of the content you’re already creating into great visual content for your audience. There will always be visitors who would much rather watch a quick video than read your new blog post, and a simple video strategy is your ticket to this brand new audience.


  • Video doesn’t have to be difficult- start small and recreate what you’re already writing about.
  • You don’t have to produce video by yourself. There are lots of great creative video companies with affordable solutions for your new strategy.
  • Don’t forget to distribute your video content where it makes sense. Building a YouTube channel for your brand is a perfect first step.



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