It is so much easier to do anything when you plan ahead. That is especially true when it comes to your content marketing.

It can be tough to do your best work if you wait until the last minute to create a blog post, email or social media update. Using a content calendar, you can organize your month around topics, themes or events which are relevant to your business. You can anticipate the kind of content (video, photograph, blog post, landing page, worksheet or ebook) you will need to support each of your themes.

What should your content calendar look like? You can see an example below or download our worksheet and create your own.

More than a Few Words is a marketing podcast for small business owners