For businesses which have formed in the era of the internet, we have grown accustomed to getting our tools for free. But things are changing. Innovative tech firms have discovered that building a sustainable business requires a revenue model built on finding ways to get users, visitors and community members to pay for some or all of the services they receive.

While that means it is more expensive for small businesses Lorraine and Allison are actually in favor of the decline of free software. Listen now to discover why.