Dear friends, I have consulted the stars, and they have spoken to me. In their infinite fiery wisdom, they have granted me the gift of sight into the year ahead. I have foreseen great challenges and great rewards in the field of marketing. Let the stars guide you to your horoscope below, but you might find that regardless of your sun sign, the advice can help you make 2014 an auspicious year indeed.
As the born leader of the Zodiac, your first instinct is always to blaze a new trail and jump right onto that new marketing technology. It’s part of what makes you so successful at what you do. But this year, commit yourself to really mastering a few social networks. Focus on deepening your knowledge and fostering strong communities. Then, once you’ve dominated, you can move on to conquer new and exciting arenas. Also, beware traveling on Tuesdays.
Your stubbornness is a great asset, but sometimes, you’ve got to know when to let go. As you’re taking stock of all of your marketing, give yourself permission to let one thing go. Maybe you’ve held onto it because it’s the way you’ve always done things or you because you secretly love Pinterest, even though you work for a B2B manufacturing company. Let go and refocus your efforts in areas that really give you value. In other news, you will meet a tall, dark and handsome stranger.
You love to talk a good game about what your marketing is doing, but can you really back yourself up? Put that genius mind of yours to use by really diving into analytics this year. Put a phone number on your website which helps you understand which leads come from your website. Untangle all the ins and outs of Google Analytics, Google Webmaster Tools, Facebook Analytics and more. Make sure you’re holding every aspect of your business accountable. Your lucky number is 573.
For a Cancer, there’s nothing better than spending time at home with family and friends. Have you put your marketing home in order? That’s your website, of course. Is this finally the year you redesign that creaky old website? Or maybe you’re going to take some extra time for on-page SEO or you’re going to focus on speeding up your load times. 2014 is the year to make your website the center of your marketing. It’s also the year to avoid miniature Schnauzers.
Okay, king of the jungle, it’s time to turn your love of the spotlight into a valuable marketing tool. Teaching, presenting and speaking are all fantastic paths to revenue in its own right (though the stars also predict that more and more conferences will try to get speakers to do their thing for free in 2014), or it can be a great marketing tactic which leads to other business. Set yourself up as an expert and find groups who need to hear your message. It can be great for your personal career and your business at large. In your fashion horoscope, try wearing more green; it brings out your eyes.
A Virgo likes everything to be neat, tidy and planned. So you have already created an editorial calendar for 2014, haven’t you? If you haven’t, make sure you take some time between now and New Year’s to chart your content for next year. Figure out what your most important dates are for your business–holidays, trade shows, weather events–and write down your content ideas. Map out plans for how you’re going to share that information. Oh, and don’t forget to floss.
Libras are known as the sign of partnership. Lucky for you, that’s also a great skill to have as a marketer. In 2014, think about how you’re really going to leverage your strategic partnerships. What other companies, friends and organizations could you be engaging with? Maybe you’re going to team up with a charity to do good in your community or you’re going to find a company which acts as a great referral source. Put that creative mind of yours to work and find some new friends. In your free time, consider taking up backgammon.
What’s up, mysterious Scorpio? You thrive on asking questions about everyone and everything, so let’s put that to good use. Your task for 2014 is to really dig into creating great content by interviewing people. As marketers, many of us aren’t experts on whatever it is we’re marketing. Sure, we know the surface details, but to get to the nitty-gritty stuff which often makes up awesome content marketing, you need to ask an expert. So pick up the phone or walk to a coworker’s desk and start asking them tough, interesting questions. Dive into the nuances of your business, and you’ll be surprised at how well niche content will do. PS, 2014 will be the year you adopt a kitten.
It’s a good time to be a Sagittarius: Archery is totally in. So is your other strength, which is gathering information. You love to read every blog and tweet that comes your way, so this year, we’re gonna challenge you to shake things up and find some new sources of information. Bust out of your safe little RSS reader and find some new sources of information. Maybe–gasp!–even consider some non-business sources. Read about science and literature and current events; re-read The Hunger Games. You’ll fuel your brain, make new connections and discover innovative ideas. In financial advice, make sure your bank balance always ends with a “9.”
Capricorns just want to be the best. Is that so much to ask for? Nah. But to do that, you’ve got to be constantly reevaluating your tools. Facebook is always shaking things up, Google’s algorithmic updates can be a challenge and not even the stars can tell how they’ll force us to use Google+ in the coming year. This year, make sure you’re building safe platforms for content which you own. Make sure your blog is strong, your email newsletter robust and your customer service is awesome. Then you don’t have to worry about what Facebook does; you can keep right on doing you. But the phrase “you do you” is gonna go out of style in 2014, so maybe don’t say that anymore.
Let’s face it, Aquarius is just the best sign, right? I’m not just saying that because I am an enlightened Aquarian being, but because we know how to look at the big picture and see how all the parts work together. This year, focus on making sure all aspects of your marketing support each other. Are you re-using those blogs in your email newsletter? Are those videos being shared on Facebook? Good. Work smarter, not harder. This is also going to be the year when you finally accept that you’ll never learn to knit. Be at peace.
Pisces are one of the most generous signs of the Zodiac, but are you really giving enough of yourself? Are you doing a good job of sharing other people’s content, making sure we all improve as a body of marketers? Are you doing everything you can to create informed consumers with your inbound marketing? Are you fact-checking that egregiously wrong click bait link before you share it on Facebook? If not, this is the year, my fishy friend. Oh, and act surprised, but your favorite team is totally going to win the Super Bowl.
There you have it! The stars have spoken, and the stars do not lie. Mostly because they’re giant balls of gas who can’t actually speak. But all the same, we hope your horoscope provided some insight into your year ahead. Make it a great one.