More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built.

A positioning statement contains the following elements:

• Description of the target customer
• Benefits sought by the target customer to solve a specific problem
• Your unique solution

This week, we kick around examples of good and bad position statements.

For more on the topic of creating a brand position statement check out the following blog posts and worksheets:

• Your Position Statement:  The Basis of Your Marketing
• The Basics: Your Marketing Position Statement
• Position Statement Worksheet