It’s easy to remember the big things, but real success often comes as a result of little things. Small details and consistent follow up with your self marketing are often the key to real, sustainable long-term success. This week, Allison and Lorraine talk about some of the little details that can make a big difference in any business and why they are often overlooked. For example:

• Sending a quick follow-up note to every customer asking for a referral on Google+, Yelp! or LinkedIn
• Reminding employees to like or share company status updates on all social sites
• Consistently adding new customers to your email database

And if all of this is so easy, why doesn’t it get done? We talk about that too. Listen Now!