In the old days, salespeople knew that a prospect who was referred to you was always an easier close than one who found you in The Yellow Pages. While a lot of things have changed in recent times, it’s still always easier to close a sale if they client feels they know you.

With content marketing tools, you can forge that kind of connection with every prospect. From emails newsletters and video to social media, blogs and ebooks, there are a wide range of tools you can use to help clients feel more comfortable with you even before you meet face to face.

In this week’s podcast, we look at how any business can use content marketing to shorten their sales cycle.