On a recent trip to the mall, Allison and Lorraine found a number of examples of how the lines between online and offline marketing  are  blurring. They were surprised that some stores, particularly high end retail stores, seem slow to embrace social change. Given the computer-savvy nature of their customers, this seemed a little odd. But maybe they are just trying to build an extraordinary in person experience.

Join us this week as we share some of our adventures on a recent trip to the mall.