A healthy ego is a prerequisite to being a successful small business owner. Your faith in your talents is what fuels your belief you can earn a living . That same ego which gives you courage to be a business owner can also get in the way of you being a successful business owner.

This week, we talk about how to keep your ego in check and find the balance between confidence and unwavering direction in the face of good advice.

Show highlights:

  1. Remember you are not always your customer. Just because you like a color or a font or a graphic doesn’t mean it needs to be central to your branding. If it isn’t relevant to your customers, it isn’t relevant.  
  2. Product specifications, service description and company procedures should all be focused on what your customers want, not necessarily how you want to run the business. If the two are at odds, maybe you are in the wrong business.

Want to hear more? Listen to the rest of the program or read more about creating customer focused strategies on our blog.