What is the point of web designers? The Internet makes everything so easy, you can probably make your own small business website without coding anything, right? So, why bother hiring one at all? I’ve got a few good reasons for you. You’re better off hiring a web designer if you’re affected by at least one of the following conditions:
- You don’t have the time.
- You don’t have the skills.
- You need a fresh perspective.
Sound anything like you? With a cornucopia of no-code website builders and free resources online, it’s not the tools holding you back. It’s the intangibles you’re missing.
You don’t have the time
What would you rather be doing right now? Watching your favorite TV show? Sippin’ on an icy beverage? Doing your actual job instead of reading blog posts and documentation? Unless you’re a marketing or web design company, making websites is not your business. Busy yourself with the activities you’re passionate about and nothing less.
If you’re passionate about your business, one of those activities might be hiring and working with a web designer. You could have the time to make decisions about your website and engage with the web design process, sure. But you don’t have time to execute those decisions. Why? Because you have day-to-day tasks in the business you’re truly passionate about. Do those things. Hire a web designer to help you finish web design tasks.
You don’t have the skills
Quality web design is not code-free or easy for the novice, I don’t care what Wix or GoDaddy says. Easy website builders just can’t deliver a long-term solution. You’ll spend a couple of hours on it after the “one-click” setup, only to grow out of a little three-page site in a month. What you should be trying for is a professional, expandable, website that will grow with your business.
Fortunately, there are plenty of people with the expertise you need to move forward. Hire a web designer to help you build a solid foundation for growth.
You need a fresh perspective
Let’s say you have the skills and you have the time. You can probably do a lot for your business online by yourself. Let’s also say you’re truly passionate about your business and take a hand in every aspect of its running. Here’s where you might need to take a step back in order to effectively, efficiently work on a new web design. The same passion that makes you a good business owner could stymie your decision making on a project that affects you so closely.
Ever tried to pick paint colors or drapes for your home? Remember getting your first (or second) logo? Personal biases and emotional responses can muddy decisions that should be based in facts and strategy. Take yourself out of the equation and hire someone to look at your business with fresh eyes.
Are there any situations when you should wait to hire a web designer? Definitely. But if you’re ready, don’t delay. The Internet’s only getting bigger and better. You want to be a part of this.
Wondering where to find a web designer? Start with a Google search in your area. Anyone in marketing and web design will have paid close attention to their search ranking to make sure you find them near the top of that list. Or ask around in your networking circle to see what other people are doing.
Of course, you can give us a call as well. We’d love to chat and see if we’re a match for your needs.