Yes, the time people are spending on Facebook is declining a little, but it isn’t time to put the last nail in the coffin. This huge social media platform isn’t dead yet, and probably won’t be for a long time to come.
This week we talk about some of the changes in demographics and user behavior, the addition of hashtags, the overuse of ads and most importantly, what all these changes mean to small business owners.
- Facebook is a victim of its own success. More than 60% of people in the US and 90% of young Americans have Facebook accounts, there is little room for larger market share.
- The average time on site on site is still more than six hours a month. The audience is still engaged.
- As a business owner, engage with this community on a personal level. Facebook is a backyard barbecue where you can earn business by sharing the human side of your business.
- Want to learn more? Listen to the entire program.
For more on why you shouldn’t plan Facebook’s funeral just yet, visit our blog.