The impatience and pursuit of the new is part of what makes small business owners successful. However, shiny toy syndrome, or jumping from one new idea to the next can be fatal to your business. How do you find the right balance? Allison and Lorraine suggest that you:
- Carve out time for experimentation
- Commit to do something for 6 months
- Set specific goals and objects and measure the benefit of the new elements
Listen to the rest of the conversation here:
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