The impatience and pursuit of the new is part of what makes small business owners successful.  However, shiny toy syndrome, or jumping from one new idea to the next can be fatal to your business. How do you find the right balance? Allison and Lorraine  suggest that you:

  1. Carve out time for experimentation
  2. Commit to do something for 6 months
  3. Set specific goals and objects and measure the benefit of the new elements

Listen to the rest of the conversation here:

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