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This blog was created to complement the HP Products primary website. It gives the marketing team a place to share news and product tips to support sales of product on their primary website. To see the blog, visit HPConnect.com  We selected colors and font which were consistent with their core brand.

While Google does not value links they way they did in the past, the external blog, hosted on a different server will actually contribute to enhanced authority for their core site over time.

If a company in an industry as basic as office cleaning supplies can find things to write about surely your company can fill a blog post too.