On any given day, your customers and prospects hop on to their favorite search engine and type in that all important SEO phrase and your business pops up in the top spot. Great right? Or is it? What happens when they find your business at the top of their search result and click on the link for your info and directions? Do they see the correct phone number or an outdated one? Even worse, when they click on the directions and pull up a map to your place, do they see the wrong address?
What could happen if you don’t have the correct and most up-to-date contact info? If your customer takes the time to get your number and call, but finds out it’s the wrong number, or even worse gets in their car and drives to where they think your business is, think they’ll ever try to contact you again? Chances are, not likely.
This kind of thing happens more often than you would think. If your business has ever changed phone numbers, moved, changed domain names, etc, then it would be a great idea to resubmit your site to the search engines. This way, the search engines can pull the most recent and accurate info for their database.
Let’s do a simple test together. Go to Google (or your favorite search engine) and type in your business name. What do you see? If everything looks good to you, then you’re set. If not, time to get this taken care of. Having all your info correct with the major search engines is absolutely vital because it trickles down to the smaller directory websites.
How do you fix the information if it’s wrong? The first and most important thing to do is to make sure you have a Google Places account and that all of the info is up to date. This is essential because this is what Google uses for Google Maps. Secondly, if you are still having trouble, then look to your Google Plus account. Under the “More” button, there is a tab that labeled “Pages.” This is also where Google looks for any contact info for your business.
Keeping all of your information up to date is vital because you never know when what seems to be a random phone call or visit could turn into a long-term business relationship.