Nah. I don’t need a blog. What would I talk about? And anyway, who cares what my business has to say? We’ve got a website we last updated in 2007; that’s good enough.
Sound familiar? If so, it’s time to get up to speed. Blogging is a viable marketing strategy for almost any business now. Why blog?
- Feed search engines more of the content they’re looking for
- Keep your customers up-to-date on information that matters to them
- Wow prospects with your expertise
- Help create a sense of community for your employees
- Give customers and prospects alike a reason to come back to your website