When I first started Roundpeg and I didn’t have many client meetings and projects filling my days, I would make lots of appointments with people I didn’t know well. Obviously, my hope was that each of these conversations would lead to a business opportunity and sometimes they did.

More often then not, however, the  coffee or lunch would provide an unexpected value. The person I was meeting would share an idea, or information about a tool they were using to run their business or a networking group they were attending. While there was no immediate payoff, the long term benefits were many.

Unfortunately, as my business grew, my schedule filled. I am not complaining about the business growth, but I miss the opportunities to chat, exchange ideas and learn new things. While social media has filled some of the gaps, there are times nothing will replace a chance to sit down face to face with someone I like and respect just to talk.

So a few weeks ago, I added a step to my weekly routine. As I develop my call sheet, I include at least one person every day who is not a prospect. It might be an old friend, a strategic partner I haven’t had a chance to talk with lately, or a former customer. These short calls have no specific purpose, except to tell them I was thinking about them and find out what’s new. But the results have been terrific. I have had a few laughs, learned a few new things, had some enjoyable lunches and even made a sale

The point is, even when you are too busy for networking, you have to make time to stay in touch, stay connected and stay in the game.

Reach Out and Touch Someone Lg

photo credit: marina.shakleina via photopin cc