I’ve got a problem, you guys. It’s about the best problem in the world to have: we’ve been so busy with client work, it’s been hard to find the time to create content for good old Roundpeg too. I know, total humble brag, but true. And of course, it’s a common problem among small business owners. It’s tough to justify carving time out of your insane schedule to write content for your business blog when you’re up to your eyeballs in paying work. But in order to keep that constant and steady stream of customers, you need to be paying attention to your marketing at all times. Even and especially when times are good.
So that’s all very well and good, but how do you actually find the time to do it and still sleep for a few hours every couple of days? Here are a few tips and suggestions for keeping up with blogging even when life gets nuts:
- Ask for guest posts. Sounds like a cop out, but guest posts can be a lifesaver. Not only do you not have to write the post yourself, you also get an infusion of fresh blood on your blog, bringing along a new perspective and a new audience. All you have to do is reach out to friends, customers, vendors, strategic partners or people whose blogs you enjoy. Make sure you offer to return the favor when life slows down!
- Get your team involved. Who contributes to your blog? Here at Roundpeg, it’s all of us. So when I’m swamped with work, there are other people to pick up my blogging slack, and vice versa. If you’re drowning in work, ask your employees to take a shot at writing a post. You’ll offer your readers a fresh angle on the business, show your team member you value what they have to say, and earn some free time for yourself in the equation. Everyone wins.
- Record it. No matter how busy life is, we all have pockets of dead time. Driving in the car, waiting for our oil change, doing the laundry. Make the most of these pockets of time by recording a blog post. Almost all phones include a recording app, so fire it up and start talking. Even if the words don’t drop from your lips fully formed and ready to be put into a blog post, you’ll still have a strong starting point to work from, cutting down your time spent staring at a white blank page and wondering what to write about.
- Do it anyway. Yeah, you’re busy. You’re always busy. There are always things which are going to demand your attention and things which are incredibly important. You need to blog anyway. You need to find a way to make it happen, which is why I’m pounding out this blog post on a Friday afternoon. Because it matters and content marketing works.
How do you keep up with your blogging responsibilities?